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    6 Steps to Make Marketing Automation Sales’ Secret Weapon


Posts : 5
29 August 2017 04:04

What is Marketing Automation?

Let's start with a definition to give some context to the rest of this article. Marketing automation is a technology . It's not a strategy, and that's where it differs from inbound marketing, lead / customer nurturing, account-based marketing and other marketing strategies. Marketing automation is a technology that aims to facilitate the implementation of strategies, by collecting and organizing data to automate certain repetitive tasks . Sending emails, for example, or posting to social media, or even personalizing communications.

One of the biggest players in marketing automation , defines it like this: "Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster."

Most marketing automation platforms can be broken down into  three key elements :

  • A centralized contact database
  • A marketing engine that allows you to create content and automate processes
  • A comprehensive measurement and analytics tool

To truly understand what marketing automation is all about, we have to take a step back and explore these three pillars.

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